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Irn-Bru ( "iron brew") is a Scottish carbonated soft drink, often described as "Scotland's other national drink" (after whisky). It is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow, since moving out of their Parkhead factory in the mid-1990s, and at a second manufacturing site in Mansfield, Nottinghamshire, England. In addition to being sold throughout the United Kingdom, Barr's Irn-Bru is available throughout the world and can usually be purchased where there is a significant community of people from Scotland. Innovative and sometimes controversial marketing campaigns have kept it as the number one selling soft drink in Scotland, where it competes directly with global brands such as Coca-Cola and Pepsi. ==Overview== Irn-Bru is known for its bright orange colour. As of 1999 it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents including caffeine and quinine (but not in Australia), and two controversial colourings (Sunset Yellow FCF and Ponceau 4R). On 27 January 2010, A.G. Barr agreed to a Food Standards Agency voluntary ban on these two colourings although no date has been set for their replacement. Irn-Bru was first produced in 1901, in the town of Falkirk, under the name ''Iron Brew''.〔(History ) A.G. Barr Plc (retrieved 21 November 2012).〕 In 1946, a change in laws required that the word ''brew'' be removed from the name, as the drink is not brewed. The chairman of the company came up with the idea of changing the spelling of both halves of the name, giving the Irn-Bru brand. (The "Iron Brew" name continues to be used for many versions of the drink sold by rival manufacturers).1980 saw the introduction of Low Calorie Irn-Bru: this was re-launched in 1991 as Diet Irn-Bru and again in 2011 as Irn-Bru Sugar Free. The Irn-Bru 32 energy drink variant was launched in 2006. It has long been the most popular soft drink in Scotland, with Coca-Cola second, but recent competition between the two brands has brought their sales to roughly equal levels. It is also the third best selling soft drink in the UK, after Coca-Cola and Pepsi, outselling high-profile brands such as Fanta, Dr Pepper, Sprite and 7-Up. This success in defending its home market (a feat claimed only by Irn-Bru, Thums Up and Inca Kola) led to ongoing speculation that Coca-Cola, PepsiCo, Inc. or its UK brand franchisee Britvic would attempt to buy A.G. Barr. In November 2012 AG Barr and Britvic announced a merger proposal, in July 2013 the merger collapsed when terms could not be agreed. Irn-Bru's advertising slogans used to be 'Scotland's other National Drink', referring to whisky, and 'Made in Scotland from girders', a reference to the rusty colour of the drink; though the closest one can come to substantiating this claim is the 0.002% ammonium ferric citrate listed in the ingredients. A limited edition Irn-Bru was released in autumn 2011. Packaged with a black and orange design, and with the signature man icon with an added image of a fire, Fiery Irn-Bru, had a warm, tingly feeling in the mouth once drunk. It featured the traditional Irn-Bru flavour with an aftertaste similar to ginger. Irn-Bru is also sold in reusable 750 ml glass bottles which, like other Barr's drinks, may be returned to the manufacturer in exchange for the 30 pence deposit paid. This scheme is widely available in shops across Scotland. In August 2015 it was announced that AG Barr planned to scrap this scheme after recording a 40% drop in returned bottles since the 90s, deeming the washing and re-filling process uneconomical. 〔http://www.bbc.co.uk/news/uk-scotland-glasgow-west-33985022〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Irn-Bru」の詳細全文を読む スポンサード リンク
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